Real Estate Network

Posts Tagged ‘Markets’

(PRWEB UK) 17 September 2011

Mustapha Njie, CEO of Taf Holdings Company Ltd, has hailed an increase in investors from overseas as a “triumph for the Gambian property market.” Investors are snapping up property for sale in Gambia fast.

The Gambia, a small country on the Western coast of Africa, is a popular holiday destination. Just five hours from the UK, it offers almost constant sunshine, tropical beaches and a relaxing, peaceful environment. Tourists flock to Gambia from the UK, Ireland, America and Europe all year round and so there is a growing demand for rental properties. Gambia properties for sale are also in demand from people looking for a holiday home, setting up a business, or retiring to Gambia.

Investors have discovered that buying property in The Gambia makes sense. The country has a liberal, market led economy and a stable political system. Buying and selling properties in Gambia is fairly straightforward – this is because land and property laws are based on the British model, and so buying property in the Gambia is usually simpler than in many other countries. And, as property is still relatively cheap, investors are achieving high capital growth returns, year on year.

One of the leading real estate developers in The Gambia is Taf Gambian Property, part of Taf Holdings. The CEO, Mustapha Njie, explains; “We have seen a huge growth in demand for property. For many years we have been involved in ‘housing the nation’ by building affordable homes for the people of Gambia. At the same time, we want to attract overseas investors, and so we have developed Brufut Gardens, a large development overlooking the Atlantic Ocean and containing over five hundred modern apartments, houses and villas.”

Property owners are already seeing excellent returns on their investments, yet property prices in The Gambia are still remarkably low. Mustapha Njie continues: “Property in The Gambia is affordable for everyone, whether they are a professional investor, a family looking for a holiday home, or a couple looking to retire. However, they are rising steadily – so now is the time to get on board.”

Find out more by visiting http://www.tafgambianproperty.com

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Saint John, Canada (PRWEB) November 25, 2011

Just back from successful trade missions to New York and Boston, Jason Richard, CEO of Saint John-based real estate and apartment rental website Prop2go.com, said his company is preparing to move into new geographical markets and raising capital will be essential for growth.

Prop2gos technology allows landlords and property managers to find tenants for their apartment buildings. It has more than 130,000 unique visitors per month and has more than 550,000 property listings in 11 countries, though its main focus is on Canada, the U.S., and the U.K. In a recent trade mission, the company signed up three new clients in suburban Boston and three more property management companies in New York. These collaborations mark the companys first clients in the U.S. This was our first trade mission into the U.S. it was very rewarding to sign deals with American companies, states Richard. Landing six deals out of the eight meetings during that trade not only shows that Prop2Gos services are in demand, but also that their technology can be exported from their home region of New Brunswick, Canada.

As Richard explained in a recent interview, the companys technology mines data to help connect buyers and sellers (or landlords and renters), and it now has a prototype for the jobs market and hopes to have a model for cars next year. Prop2Go is in the process of preparing itself to attract potential investors and is banking that their model used in the real estate and apartment rental market can also be as successful in other segments. Our search engine works for any buyer-seller market where information is distributed across multiple internet sources, said Richard.

Prop2go has been privately funded so far, and has received assistance from such programs as the National Research Councils Industrial Research Assistance Program. The startup has raised roughly $ 200,000 from investors to date, but Richard said he’s looking to add another $ 350,000, “so that we can really blow the top off of this thing and go out to hire some more resources.

“If you have any other questions, or would like to contact Prop2Go, please contact Jason Richard at http://www.prop2go.com for more information.

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Real estate markets in Washington, Oregon and Idaho composing the greater Pacific North-West have made the annual U.S. Housing Predictor Top 25 market forecast.

Housing Predictor, which is an information driven web site forecasts more than 250 local housing markets in all 50 states, and names the Top 25 markets annually in January, updating the list as local market conditions demand. The Top 25 markets have the highest probability of appreciation of all U.S. markets forecast.

Fourteen states are now represented by local housing markets in the Top 25 that are appreciating, despite the national real estate slump. Housing Predictor has a special report this month on just how “The Worst May Be Over in the U.S. Real Estate Slowdown.”

Propelled by a growing high tech boom and a healthy aerospace industry, the real estate market in Seattle, Washington, which appeared as though it would slow down and depreciate in 2007 earlier in the year was added to the list.

Portland, Oregon, which has seen it’s home prices more than double in the last six years alone and Boise, Idaho were also named to the Top 25 list. Boise is forecast by the U.S. Census Bureau to easily double in size over the next decade. Boise is business friendly and has been named by many periodicals to be the best place to start a new business in the nation.

The Housing Predictor Top 25 Market Forecast is regarded as a leading resource for real estate buyers, owners, investors and real estate professionals. The addition of the three Pacific North-West markets comes shortly before the annual mid-year update of the Top 25 U.S. markets, which is issued July 1st each year projecting housing market appreciation through the end of the year.

The top markets growing leap into 14 states are further evidence that local housing markets in a majority of the nation are appreciating or are at least stabilizing as the U.S. real estate market rebounds from a nationwide slowdown triggered by higher interest rates and massive fraud in mortgage lending. Congress is considering the institution of new laws to further control mortgage lending, which has been rampant with unethical lending practices forcing many homeowners into foreclosure.

10. Sydney, Australia – $ 1,440 per sq ft

As of September 2003, the unemployment rate in Sydney was 5.3%. As of March 2008, Sydney has the highest median house price of any Australian capital city at $ 550890. Sydney is the largest city in Australia and Oceania, and the state capital of New South Wales, and is located on Australia’s south-east coast of the Tasman Sea. Approximately 4.5 million persons live in the Sydney metropolitan area. Inhabitants of the “Harbour City” are called Sydneysiders, and hail from many places around the world. Sydney is known as an international centre for commerce, arts, fashion, culture, entertainment, education and tourism. Sydney has hosted major international sporting events, including the 1938 British Empire Games, the 2000 Summer Olympics, the final match of the 2003 Rugby World Cup, as well as the 2008 World Youth Day. The main airport serving Sydney is Sydney Airport. -Wikipedia.org

9. Singapore – $ 1,550 per sq ft

Singapore, officially the Republic of Singapore, is an island country off the southern tip of the Malay Peninsula, 137 kilometres (85 mi) north of the equator, south of the Malaysian state of Johor and north of Indonesia’s Riau Islands.  Singapore is the world’s fourth leading financial centre, and its economy is often ranked among the world’s top ten most open, competitive and innovative. The country is also a highly cosmopolitan world city, with a key role in international trade and finance. Singapore is the fourth wealthiest country in the world in GDP (PPP) per capita terms, and twentieth wealthiest in terms of GDP (nominal) per capita. Despite Singapore’s relatively small physical size, the country has the world’s ninth largest foreign reserves. The Singapore Armed Forces are the most technologically advanced and well-equipped in the region. -Wikipedia.org

8. Rome, Italy – $ 1,770 per sq ft

Rome is the capital of Italy and the country’s largest and most populated municipality (central area), with over 2.7 million residents in 1,285.3 km2 (496.3 sq mi). While the population of the urban area was estimated by Eurostat to have been 3.46 million in 2004, the metropolitan area of Rome was estimated by OECD to have had a population of 3.7 million no later than 2006. n 2007 Rome was the 11th-most-visited city in the world, 3rd most visited in the EU, and the most popular tourist attraction in Italy. The city is one of Europe’s and the world’s most successful city brands, both in terms of reputation and assets. -Wikipedia.org

7. Hong Kong, China – $ 2,060 per sq ft

Hong Kong is one of the two special administrative regions of the People’s Republic of China; the other is Macau. Situated on China’s south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour. With land mass of 1,104 km2 (426 sq mi) and a population of seven million people, Hong Kong is one of the most densely populated areas in the world. Hong Kong’s population is 95% ethnic Chinese and 5% from other groups. Hong Kong’s Han majority originate mainly from Guangzhou and Taishan, both cities in neighbouring Guangdong province.    

Hong Kong is one of the world’s leading financial centers. Its highly developed capitalist economy has been ranked the freest in the world by the Index of Economic Freedom for 15 consecutive years. It is an important centre for international finance and trade, with one of the greatest concentration of corporate headquarters in the Asia-Pacific region, and is known as one of the Four Asian Tigers for its high growth rates and rapid development between the 1960s and 1990s. In addition, Hong Kong’s gross domestic product, between 1961 and 1997, has grown 180 times larger than the former while per capita GDP rose by 87 times. -Wikipedia.org

6. Tokyo, Japan – $ 2,080 per sq ft

Tokyo, officially Tokyo Metropolis, is one of the 47 prefectures of Japan. It is located on the eastern side of the main island Honshū and includes the Izu Islands and Ogasawara Islands. Tokyo Metropolis was formed in 1943 from the merger of the former Tokyo Prefecture (Tokyo-fu) and the city of Tokyo. Tokyo is the capital and largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family. okyo is one of the three world finance “command centers”, along with New York City and London. Tokyo has the largest metropolitan economy in the world. According to a study conducted by PricewaterhouseCoopers, the Tokyo urban area (35.2 million people) had a total GDP of US$ 1.479 trillion in 2008 (at purchasing power parity), which topped the list. As of 2008, 47 of the companies listed on the Global 500 are based in Tokyo, almost twice that of the second-placed city (Paris). -Wikipedia.org

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5. Paris, France – $ 2,100 per sq ft

Paris is the capital and largest city of France. It is situated on the river Seine, in northern France, at the heart of the Île-de-France region (or Paris Region, French: Région parisienne). The city of Paris, within its administrative limits largely unchanged since 1860, has an estimated population of 2,203,817 (January 2006), but the Paris aire urbaine (or metropolitan area) has a population of 11,769,433 (January 2006), and is one of the most populated metropolitan areas in Europe.  Paris is one of the engines of the global economy. In 2007 the GDP of the Paris Region as calculated by INSEE was US$ 731.3 billion at market exchange rates. If it were a country, in 2007, the Paris Region would be the 17th largest economy in the world, with an economy nearly as large as that of the Netherlands. In 2009, an Internet survey did rate Paris as most expensive city for goods and services. -Wikipedia.org

4. Moscow, Russia – $ 2,120 per sq ft

Due to the current economic situation, the price of real estate in Moscow continues to rise. Today, one could expect to pay US$ 4000 in average per square meter (11 sq ft) in the outskirts of the city or US$ 6,500–$ 8,000 per square meter in a prestigious district. The price sometimes may exceed US$ 40,000 per square meter in a flat. It costs about US$ 2500 per month to rent a 1-bedroom apartment and about US$ 1500 per month for a studio in the center of Moscow.  A typical one-bedroom apartment is about thirty square meters (323 sq ft), a typical two-bedroom apartment is forty-five square meters (485 sq ft), and a typical three-bedroom apartment is seventy square meters (753 sq ft). Many cannot move out of their apartments, especially if a family lives in a two-room apartment originally granted by the state during the Soviet era. Some city residents have attempted to cope with the cost of living by renting their apartments while staying in dachas (country houses) outside the city. -Wikipedia.org

3. New York, USA – $ 2,160 per sq ft New York is the most populous city in the United States, and the center of the New York metropolitan area, which is one of the most populous metropolitan areas in the world. A leading global city, New York exerts a powerful influence over global commerce, finance, media, culture, art, fashion, research, education, and entertainment. As host of the United Nations Headquarters, it is also an important center for international affairs.

The city is often referred to as New York City or the City of New York to distinguish it from the state of New York, of which it is a part. Real estate is a significant factor in the city of New York’s economy. In 2006 the total value of Manhattan property was $ 802.4 billion The Time Warner Center is the property with the highest-listed market value in the city, at $ 1.1 billion in 2006. The UK consulting firm Mercer, in a 2009 assessment “conducted to help governments and major companies place employees on international assignments”, ranked New York City 49th worldwide in quality of living; the survey factored in political stability, personal freedom, sanitation, crime, housing, the natural environment, recreation, banking facilities, availability of consumer goods, education, and public services including transportation. -Wikipedia.org

2. London, UK – $ 3,670 per sq ft London is the capital of England and the United Kingdom (UK). It is Britain’s largest and most populous metropolitan area. A major settlement for two millennia, its history goes back to its founding by the Romans, who called it Londinium. London’s core, the ancient City of London, or the ‘square mile’ financial district, largely retains its mediaeval boundaries. Since at least the 19th century, the name “London” has also referred to the metropolis developed around this core. The bulk of this conurbation forms the London region and the Greater London administrative area, with its own elected mayor and assembly. London generates approximately 20% of the UK’s GDP (or $ 446 billion in 2005); while the economy of the London metropolitan area—the largest in Europe—generates approximately 30% of the UK’s GDP (or an estimated $ 669 billion in 2005). London is one of the pre-eminent financial centres of the world and vies with New York City as the most important location for international finance. -Wikipedia.org

1. Monaco – $ 6,550 per sq ft Monaco, officially the Principality of Monaco, is a small sovereign city-state located in South Western Europe on the northern central coast of the Mediterranean Sea. It is surrounded on three sides by its neighbour, France, and its center is about 16 km (9.9 mi) from Italy. Its area is just under 2 km² with an estimated population of almost 33,000.  Monaco levies no income tax on individuals. The absence of a personal income tax in the principality has attracted to it a considerable number of wealthy “tax refugee” residents from European countries who derive the majority of their income from activity outside Monaco; celebrities such as Formula One drivers attract most of the attention, but the vast majority of them are less well-known business people. -Wikipedia.org

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Worlds Most Expensive Yachts

The Most Expensive Colleges in 2010

The Worlds Most Expensive Cars

The credit crunch is fueling the popular belief that investing in today’s real estate markets is a strategy reserved exclusively for wealthy entrepreneurs. This is absolutely false: You don’t need any cash or credit to make a killing.

There are some especially high-performing strategies that are geared for today’s market conditions that require no cash or credit and will maximize your investment returns (ROI). All that is required is a keen eye for uncovering the high-equity real estate deals that spark business growth and the sound strategies that will fill your pipeline with the leads you need to keep the deals flowing.

Why? Because by definition, high-equity properties carry low — or no — mortgage debt. As a result, there are fewer complications and hazards that can slow your deals down and clog your business pipeline. It’s no secret: In this business, delays can cost investors valuable time and money.

Even among the 24 million homeowners who bear no mortgages on their properties, one-third of them are soon likely to find themselves underwater in these properties. There are many social and economic factors currently at play to imperil homeowner equity, among them are:

Heavy blows to retirement savings accounts in the recent Wall Street debacle,
Rising health care costs,
Spikes in grocery, fuel, education and credit costs,
Inflation, and
Unemployment or underemployment.

Due to the credit crunch, many high-equity homeowners are likely to encounter new challenges in getting the credit lines they need to help them through the rough spots. This is likely to intensify as overall U.S. economic conditions worsen.

Investing in properties that have minimal mortgage burden is a great hedge to protect investors from inflation. This concept is appealing to a growing number of entrepreneurs who’ve been watching the U.S. economy lately.

Even in the Information Age, it is easy for investors to get lost in the challenge of generating the leads they need to advance business growth. In this arena, the proven method of real estate marketing via direct mail emerges as a time-efficient and cost-effective option for getting laser-targeted leads on a consistent basis.

Combined with the relative ease of buying houses with equity, real estate marketing via direct mail emerges as a winning strategy for investors. And, because of limited competition and broad reach, this strategy finds the solid high-equity opportunities wherever there is a property that’s worth more than the seller owes in mortgage debt.

With high-equity real estate deals, investors can offer sellers attractive options and also benefit from greater flexibility in how transactions are structured. For example, investors can offer sellers fast cash in exchange for a reduced price, pay for the property over time with a note, or even delay payment until the property is refinanced or sold in the future.

There are five major real estate market segments that offer investors the greatest opportunities to access equity. Use sound marketing strategies, such as direct mail marketing, to tap these markets and boost your bottom line.

In many cases, investors can build their own mailing lists based on information housed in public records. Because this information often changes and quickly becomes outdated, many investors choose to outsource their real estate marketing to save time and money on postage.

Using direct mail allows you to systemize and automate your lead generation. This can save you valuable time and money in the investment trenches. There are other benefits to outsourcing your real estate marketing, which we’ll explore later in this article.

Homeowners in this segment typically had an ARM for three years or more before the date of sale. If they owe less than 70 percent on the loan relative to the house’s value, these homeowners with equity may be looking to escape their loan commitments before the mortgage resets.

Direct Mail Real Estate Marketing Prescription: Send an optimized, monthly mailing starting with an optimized real estate marketing letter, and then mail three real estate postcards. Repeat the process for desired results.

To boost profits in this segment, target homeowners with 40 percent to 100 percent equity. U.S. Census Bureau data reveal that property owners in this arena currently control one-third of all single-family homes. Often, they’re near or at retirement age, are empty nesters and are looking to downsize.

Direct Mail Real Estate Marketing Prescription: Once you’ve got this list, mail cost-effective real estate marketing postcards every 90 days.

Zero in on sellers with 2 or more units with a maximum loan-to-value of 70 percent or less to buy, hold or flip income properties. High-equity property owners often are motivated to by tenant management and maintenance headaches. They also may like the idea of financing the investor’s purchase if they also can benefit by deferring capital gains taxes and generate cash flow through a note rather than through rent.

Direct Mail Real Estate Marketing Prescription: Mail an optimized real estate marketing letter every 90 days. Afterwards, send 3 real estate postcards and repeat the process until desired results are achieved.

Also known as out-of-area owners, this segment of homeowners has a mailing address on public record that differs from the property address. It includes weary and stressed-out landlords with single-family homes and multi-unit properties.

Direct Mail Real Estate Marketing Prescription: Get this list from pouring through county records or from real estate marketing professionals. Send real estate postcards every 90 days and update your list after each subsequent mailing. Revisit your list after a year or more has passed to evaluate the data and your real estate marketing campaign’s success.

These properties are typically about 20-years-old and tend to have deferred maintenance issues and cosmetic challenges. In this category, homes with loans that come in at about 70 of a property’s value can be prime targets for savvy real estate investors.

Direct Mail Real Estate Marketing Prescription: Send an optimized, monthly real estate marketing postcard for 6 months. Afterwards, deploy a 90-day drip campaign.

Not only is effective marketing a mystery for many investors, it is costly, tedious, time-consuming and for many — it is a shot in the dark. Many investors choose to outsource their real estate marketing to minimize these problems — and to benefit from the professional experience and expertise that only a first-rate company that specializes in direct mail real estate marketing can provide.

If you do decide to outsource your marketing, look for a reputable company that specializes in direct mail real estate marketing. In most cases, the workload reduction, superior leads, optimized results and overall headache reduction more than covers the costs. But selecting the right company for the job is critical to your success in the high-equity — or any real estate investing arena.

A great real estate marketing company should have the best lists for any given market segment. The firm should be familiar with what type of mailing (such as postcards or letters) should be used and how often each mailing should be sent to attract your desired response. From experience, they also should be able to tell you how to optimize your mailings to attract the best, most qualified leads.

When you outsource your direct mail real estate marketing, you should receive quantifiable results in your ROI. This includes real-time reporting on the effectiveness of your mailings. In addition, your lists should be regularly “scrubbed” of obsolete and outdated addresses to save you money on postage.

If the marketing company leverages its high-volume business to secure discounts on mailings for investors, you’ll likely know you’ve likely got a good candidate on the line to handle your business marketing needs.

The credit crunch is fueling the popular belief that investing in today’s real estate markets is a strategy reserved exclusively for wealthy entrepreneurs. This is absolutely false: You don’t need any cash or credit to make a killing.

Generate Cash Flow with Common Sense & Solid Strategies

There are some especially high-performing strategies that are geared for today’s market conditions that require no cash or credit and will maximize your investment returns (ROI). All that is required is a keen eye for uncovering the high-equity real estate deals that spark business growth and the sound strategies that will fill your pipeline with the leads you need to keep the deals flowing.

Why? Because by definition, high-equity properties carry low — or no — mortgage debt. As a result, there are fewer complications and hazards that can slow your deals down and clog your business pipeline. It’s no secret: In this business, delays can cost investors valuable time and money.

Credit Crunch Strikes High-Equity Homeowners

Even among the 24 million homeowners who bear no mortgages on their properties, one-third of them are soon likely to find themselves underwater in these properties. There are many social and economic factors currently at play to imperil homeowner equity, among them are:

The Truth about the Credit Crunch in Today’s Markets

Due to the credit crunch, many high-equity homeowners are likely to encounter new challenges in getting the credit lines they need to help them through the rough spots. This is likely to intensify as overall U.S. economic conditions worsen.

Investing in properties that have minimal mortgage burden is a great hedge to protect investors from inflation. This concept is appealing to a growing number of entrepreneurs who’ve been watching the U.S. economy lately.

Mine for High-Equity Deals with Premium Real Estate Marketing Tools

Even in the Information Age, it is easy for investors to get lost in the challenge of generating the leads they need to advance business growth. In this arena, the proven method of real estate marketing via direct mail emerges as a time-efficient and cost-effective option for getting laser-targeted leads on a consistent basis.

Combined with the relative ease of buying houses with equity, real estate marketing via direct mail emerges as a winning strategy for investors. And, because of limited competition and broad reach, this strategy finds the solid high-equity opportunities wherever there is a property that’s worth more than the seller owes in mortgage debt.

With high-equity real estate deals, investors can offer sellers attractive options and also benefit from greater flexibility in how transactions are structured. For example, investors can offer sellers fast cash in exchange for a reduced price, pay for the property over time with a note, or even delay payment until the property is refinanced or sold in the future.

Max-Out Your ROI: Deploy Direct Mail Marketing in High-Equity Markets

There are five major real estate market segments that offer investors the greatest opportunities to access equity. Use sound marketing strategies, such as direct mail marketing, to tap these markets and boost your bottom line.

In many cases, investors can build their own mailing lists based on information housed in public records. Because this information often changes and quickly becomes outdated, many investors choose to outsource their real estate marketing to save time and money on postage.

Using direct mail allows you to systemize and automate your lead generation. This can save you valuable time and money in the investment trenches. There are other benefits to outsourcing your real estate marketing, which we’ll explore later in this article.

The Cream of the Crop: Five High-Equity Markets for Hungry Investors

1. Adjustable Rate Mortgages (ARMs) with Equity: Homeowners in this segment typically had an ARM for three years or more before the date of sale. If they owe less than 70 percent on the loan relative to the house’s value, these homeowners with equity may be looking to escape their loan commitments before the mortgage resets. Direct Mail Real Estate Marketing Prescription: Send an optimized, monthly mailing starting with an optimized real estate marketing letter, and then mail three real estate postcards. Repeat the process for desired results.2. Free and Clear: To boost profits in this segment, target homeowners with 40 percent to 100 percent equity. U.S. Census Bureau data reveal that property owners in this arena currently control one-third of all single-family homes. Often, they’re near or at retirement age, are empty nesters and are looking to downsize. Direct Mail Real Estate Marketing Prescription: Once you’ve got this list, mail cost-effective real estate marketing postcards every 90 days.3. Multi-Family with Equity: Zero in on sellers with 2 or more units with a maximum loan-to-value of 70 percent or less to buy, hold or flip income properties. High-equity property owners often are motivated to by tenant management and maintenance headaches. They also may like the idea of financing the investor’s purchase if they also can benefit by deferring capital gains taxes and generate cash flow through a note rather than through rent. Direct Mail Real Estate Marketing Prescription: Mail an optimized real estate marketing letter every 90 days. Afterwards, send 3 real estate postcards and repeat the process until desired results are achieved.4. Absentee Owners: Also known as out-of-area owners, this segment of homeowners has a mailing address on public record that differs from the property address. It includes weary and stressed-out landlords with single-family homes and multi-unit properties. Direct Mail Real Estate Marketing Prescription: Get this list from pouring through county records or from real estate marketing professionals. Send real estate postcards every 90 days and update your list after each subsequent mailing. Revisit your list after a year or more has passed to evaluate the data and your real estate marketing campaign’s success.5. Wholesale Properties: These properties are typically about 20-years-old and tend to have deferred maintenance issues and cosmetic challenges. In this category, homes with loans that come in at about 70 of a property’s value can be prime targets for savvy real estate investors.

Direct Mail Real Estate Marketing Prescription: Send an optimized, monthly real estate marketing postcard for 6 months. Afterwards, deploy a 90-day drip campaign.

To Outsource, or not to Outsource?

Not only is effective marketing a mystery for many investors, it is costly, tedious, time-consuming and for many — it is a shot in the dark. Many investors choose to outsource their real estate marketing to minimize these problems — and to benefit from the professional experience and expertise that only a first-rate company that specializes in direct mail real estate marketing can provide.

What to Look for when you Outsource

If you do decide to outsource your marketing, look for a reputable company that specializes in direct mail real estate marketing. In most cases, the workload reduction, superior leads, optimized results and overall headache reduction more than covers the costs. But selecting the right company for the job is critical to your success in the high-equity — or any real estate investing arena.

A great real estate marketing company should have the best lists for any given market segment. The firm should be familiar with what type of mailing (such as postcards or letters) should be used and how often each mailing should be sent to attract your desired response. From experience, they also should be able to tell you how to optimize your mailings to attract the best, most qualified leads.

When you outsource your direct mail real estate marketing, you should receive quantifiable results in your ROI. This includes real-time reporting on the effectiveness of your mailings. In addition, your lists should be regularly “scrubbed” of obsolete and outdated addresses to save you money on postage.

If the marketing company leverages its high-volume business to secure discounts on mailings for investors, you’ll likely know you’ve likely got a good candidate on the line to handle your business marketing needs.

Top 10 Luxury Home Markets To Watch for Price Increases or Reductions
The Unique Homes Magazine has listed 25 luxury home markets to watch in 2007 in its January issue. According to the Unique Homes report the 25 luxury markets will indicate where the luxury real estate market is heading to. These markets along with features that make them stand out from the rest are worth watching out for.
The following is a brief report on the top 10 luxury home markets to watch for price increases or reductions in 2007.
1. Annapolis, Maryland. The waterfront city located on Chesapeake Bay offers excellent boating and affordable prices compared to Washington’s luxury enclaves. With Washington and Baltimore within reasonable commute, this city is highly desirable.
2. Asheville, North Carolina. An eclectic ambiance and low-key lifestyle attracts people to Asheville which continues to remain one of the hottest places for luxury home buyers.
3. Aspen, Colorado. From a ski enclave this luxury market has grown into a platinum location. With its four-season appeal and restrictive zoning policies, Aspen is still a highly-sought after destination.
4. Atlanta, Georgia. The city offers several new upscale communities, numerous lifestyle amenities, retreats and much sought after waterfront luxury homes.
5. Austin, Texas. A strong real estate market that saw record gains in 2006, the reputable University of Texas, the scenic lakes and the great music attracts buyers to this hill country.
6. Bellevue/Medina, Washington. With prices going up at 28 percent, the market has still not peaked and several upscale neighborhoods are available at a lower price range when compared to other markets.
7. Beverly Hills, California. One of the top ranked luxury markets that is perpetually in demand, Beverly Hills continues to be untarnished and idolized as the Mecca for luxury. Hollywood Hills is currently a hot market for buyers.
8. Idaho. The growing resort markets in the state garner attention for the state that is making its presence felt in the luxury home market.
9. Jupiter, Florida. The boom has arrived here after Tiger Woods’ purchase of a 10-acre estate for $38 m. The market continues to surge on this exclusive island.
10. Manhattan Uptown, downtown, midtown. The luxury market is upbeat with record sales of more than $5 m in 2006 accelerated by Wall Streeters. Co-ops and town houses are favorites among buyers here.
If you are interested in buying or selling a home, condo or any other type of real estate in any of these markets, be sure to seek out the services of a real estate agent to advise you about current local market conditions.

The foreclosure market is an attractive option for buyers wanting to invest in real estate. A foreclosed property is a mortgaged property that has been taken over by the lender due to non-payment of the mortgage. The lender then sells the property in order to recover the money, often at below market prices. Foreclosed homes, condos and other properties can for make excellent investments and is a popular choice for those entering the real estate market.
The October 2006 issue of Business 2.0 Magazine ranks the top 10 foreclosure markets in the United States. Greeley in Colorado tops the list followed by Detroit in Michigan, Miami in Florida, Indianapolis in Indiana, Ft. Lauderdale in Florida, Denver in Colorado, Dayton in Ohio, Dallas and Fort Worth in Texas, and Atlanta in Georgia.
Greeley, CO, has the largest number of foreclosure households in the country, with 0.59% of homes falling in the category, an increase by 14.7% since January 2006. The report holds aggressive residential development, risky underwriting practices and stagnant wages as the main causes.
Detroit, MI, stands next with 0.51% of the households in foreclosure. The badly performing auto industry and the resulting impact to autoworkers’ incomes has contributed to number of homes in foreclosure in this city.
Third on the list is Miami, FL, where 0.37% of the households are in foreclosure, a staggering 91% increase since January 2006. The report states a weakening economy, higher property insurance premiums, and rising energy and interest rates, as the reasons for this rapid increase.
The fourth among the top ten foreclosure markets is Indianapolis, IN. Although the foreclosure rates are slightly lower from last year, still the portion of households in foreclosure stands at 0.35%. Setbacks and layoffs in the city’s auto industry together with falling home prices have contributed to foreclosure rates in this city.
Fort Lauderdale, FL, stands fifth with 0.34% of households entering foreclosure, which is up by a whopping 118.5% since January 2006.
Denver (with 0.33% of households in foreclosure), Dayton (with 0.33% of households in foreclosure), Dallas (with 0.31% of households in foreclosures), Fort Worth (with 0.31% of households in foreclosure) and Atlanta (with 0.31% of households in foreclosures) round out the top 10 foreclosure markets.
If you are looking to invest in the foreclosure market, consult a real estate agent who can help you clinch the best deal on the foreclosure property of your choice.

In its 4th quarter report of 2006, the real estate information site estimates the home value trends for the U.S. and 75 metropolitan areas. According to the data from http://Zillow.com, home values are now declining slightly on a year-over-year basis for the first time in a decade after years of appreciation.
Zillow’s home value data goes back to 1997 and reveals the depreciation of home value rates at 0.48 % year-over-year at the national level. The depreciation in home value every quarter is at 4.77 %. Zillow’s appreciation rate is based on the value of all homes in an area, including those that were sold.
Although there is a fall in the over-all home price growth, areas such as Seattle and Portland are experiencing a surge in home values at good appreciation rates. Besides national home values, the report also presents comprehensive data on local market price growth and decline in 75 metropolitan areas. The Zillow report gives detailed data on home value changes for counties, cities, neighborhoods and ZIP codes in U.S.A.
The top 5 metro areas with the highest price growth, year-over-year, are:
1. Lakeland-Winter Haven, Florida, with an appreciation rate of 25.88 %
2. Yuma, Arizona, with an appreciation rate of 25.66 %
3. Myrtle Beach, South Carolina, with an appreciation rate of 21.24 %
4. Flagstaff, Arizona, with an appreciation rate of 19.02 %
5. Ocala, Florida with an appreciation rate of 17.56 %
The 5 metropolitan areas that have the most declining home values, year-over-year, are:
1. Panama City, Florida, with a depreciation rate of 11.84 %
2. San Luis Obispo-Atascadero-Paso Robles, California, with a depreciation rate of 11.35 %
3. Punta Gorda, Florida, with a depreciation rate of 9.23 %
4. Sarasota-Bradenton, Florida, with a depreciation rate of 8.99 %
5. Greenville-Spartanburg-Anderson, South Carolina, with a depreciation rate of 8.73 %
The Zillow national report also includes the top five most expensive and least expensive metro areas measured by the Zindex home value indicator.
The top 5 metro areas that are most expensive are:
1. San Francisco-Oakland-San Jose, California at $684,459
2. Salinas, California at $654,503
3. Santa Barbara-Santa Maria-Lompoc, California at $627,323
4. Honolulu, Hawaii at $626,452
5. Los Angeles-Riverside-Orange County, California at $545,409
The top 5 metro areas that are the least expensive are:
1. Davenport-Moline-Rock Island, IA-IL at $86,201
2. Peoria-Pekin, Illinois at $91,984
3. Greenville-Spartanburg-Anderson, South Carolina at $96,508
4. Tulsa, Oklahoma at $97,186
5. Dayton-Springfield, Ohio at $103,729
Even within these markets, there are hot and cold housing segments of the community. Be sure to seek out the services of a local real estate agent, who can advise you about local market conditions that impact the price of homes, condos and other types of real estate.

Based on several factors that include lifestyle, retirement, opportunities for fun and investment, International Living magazine has chosen the world’s seven hot spots for 2007. Still virtually unnoticed by the world’s tourists, these seven regions are the best international real estate markets in 2007. They are:
1. Montenegro: This spectacular European country on the Adriatic Sea that many have almost forgotten has topped the list of best international real estate markets. The aquamarine sea, enthralling mountain backdrop, captivating summer villas and quaint fishing villages are just a few features of this jaw-droppingly beautiful country. An ideal tourist spot, this country has been adjudged the ‘fastest growing travel and tourism economy’ by the World Travel and Tourism Council.
2. Cartagena, Colombia: This is an ancient walled city embellished by magnificent Spanish colonial architecture and flanked by white-sand beaches. The city offers a warm weather, affordable lifestyle, and world-class diving and snorkeling for tourists and locals alike.
3. Malaysia: Southeast Asia’s top retirement haven, country is a very affordable destination. Malaysia offers a western lifestyle and a host of attractions including modern infrastructure, cheap accommodation and innumerable cultural charms. Its beautiful white beaches and clear blue waters offer sailing, diving, snorkeling, etc.
4. Calabria, Italy: A sunniest corner of Europe, Calabria is a beautiful peninsula that is enveloped by clear silver-blue sea on three sides. Life happens in a very leisurely manner in this place that possesses all the charms of a medieval village. A promising real estate market, the region is well connected by the low-cost Euro-carrier RyanAir.
5. Ciudad Vieja, Uruguay: This is another of the world’s inexpensive cities that remains undiscovered yet. The city has seen a booming real estate market since 1995 and the upward trend is sure to continue through 2007 too. Also ranked as one of the top 10 cheapest cities in the world last year, Ciudad Vieja remains one of the best places to invest this year.
6. Honduras Cloud Forest: With acres of mountain forests of breathtaking beauty, this mountain paradise is just minutes from a charming beachside town and an international airport. One can access this town by air in less than 2 hours from many places in the U.S. With the area poised for a real estate boom in a few years down the line, now is the time to buy.
7. Mexico’s Flamingo Coast: An enticing stretch of coastline with dozens of quaint little beach towns, side-by-side, the Flamingo Coast offers great beachside living and a laid back lifestyle. Its warm weather, white sandy beaches, emerald-green waters and cheap rentals are some of the attractions the region offers.

Buying home, condo or any other real estate in a market that is protected from a bursting bubble is every investor’s dream. Knowing where to look for these bubble-proof markets and how to identify them is crucial.
There are some important factors that investors should consider when searching for stable investments such as single-family homes, condos or any other type of real estate. Some of these factors include a fast growing population (which positively impacts the demand for housing), a solid and diverse economy (which impacts employment rates and subsequent demand for housing), rising incomes (which impacts buyers’ ability to purchase real estate), a developing infrastructure (which contributes to the appeal of a city or community), and restrictions on future real estate development (which limits future supply of real estate). Investing in real estate within communities that meet these criteria may prove to be more profitable than communities that are missing one or more of these factors.
A recent report by Business 2.0 Magazine identified U.S. cities that have consistently demonstrated price appreciation in the real estate market. The October 2006 issue of the Magazine identified the top 5 real estate markets that demonstrated an upward price trend over a long period time. The top-ranking cities were:
1. San Francisco, California
2. Los Angeles, California
3. Seattle, Washington
4. Boston, Massachusetts
5. New York City, New York
San Francisco topped the list with an average annual home price appreciation of 4.2% from 1949 to 2006. In contrast, the national average was 2.3%. Strong restrictions on real estate development and a limited geography helped push San Francisco to the top slot.
Los Angeles ranked second in the report. The average annual home price appreciation in Los Angeles was 3.7% from 1949 to 2006. Reductions in available land and increasing restrictions on further development helped pushed Los Angeles to the number 2 slot.
Home prices in Seattle, which was third on the list, demonstrated an average appreciation rate of 3.2% from 1949 to 2006. While Seattle made the top 5 list, recent easing of building restrictions may cause Seattle to fall out of the top 5 over the next few years.
Boston was fourth in the rankings. The city has seen annual home prices appreciate by 3% over the period from 1949 to 2006. A strong increase in per capita income contributed to Boston’s high ranking.
New York City follows close behind with an average annual home price appreciation of 3% from 1949 to 2006. A limited geography, large population, and finite number of properties contributed to New York’s high ranking.
While there is no guarantee that any of the real estate markets listed previously are truly “bubble proof,” the factors described above may help investors find the profitable markets and avoid “bubble” markets. Since the real estate market is constantly changing, be sure to seek out the services of a skillful real estate agent to help you navigate your next real estate purchase.

Second home sales have been increasing over the last few years with more people becoming second home owners. In 2005 alone, 40 percent of the homes sold were second homes. Demographics, all time low mortgage rates, and healthy rise in home prices have contributed to this development in the second home market. Besides these, a major factor that has helped augment the buying and selling of second homes is the real estate professional.
The National Association of Realtors conducted research on the profile of second-home owners in 2006. According to the NAR report entitled ’2006 Profile of Second-Home Owners’, a majority of second home sales transactions are conducted using the services of real estate agents.
The statistics are remarkable; 64 % of vacation home buyers purchased their home using the services of a real estate agent by the end of 2005 – a marked increase from less than 50 % of vacation-home buyers in 2003. Also, 65 % of investment-home buyers purchased their home with the help of a real estate agent – an increase from 53 % of pre-2003. In comparison, only 14 % of vacation-home buyers and 7 % of investment-home buyers purchased directly from builders from 2003 to 2005.
The growing role of the real estate professional is evident from the following figures:
1. Of vacation home sales made, 71 % of them were second homes and 74 % of the sales were made using the services of a real estate agent.
2. Of the investment properties sold, 85 % of them were previously owned and 62 % of the sales were made using the services of a real estate agent.
The use of real estate agents in second home sales transactions varied according to the home’ location.
1. Buyers used a real estate agent more frequently while purchasing a vacation home located in a suburb/subdivision (56 %) or a rural area (57 %) than for homes in other locations.
2. About 66 % of buyers who purchased an investment property in an urban/central city area or in a suburb/subdivision, used the services of a real estate agent more frequently than those who purchased a home in other locations.
Real estate professionals continue to be the first source of information to second-home buyers (38 % of vacation-home buyers and 34 % of investment-home buyers). The real estate professional also plays a major role when second-home owners plan to buy additional properties. If you are thinking of buying a second home or vacation home, seek out the services of a real estate agent to guide you through your next home purchase.
1. The percentage of second home owners who are more likely to use a real estate agent in their next home purchase is quite high. Among vacation-home owners it is 79 % and investment-home owners 73 %.
2. Among second home owners, 65 % of vacation-home owners and 64% of investment-property owners are more likely to use a real estate agent in their next home sales.
Given these statistics, it is no wonder that the real estate agent plays a pivotal role in helping people buy and sell second homes. So whether you are a second-home buyer or seller, enlist the services of an agent for a smooth, hassle free real estate transaction.